Let $\rho$ be your state.
Let $\mathcal{E}$ be the Hadamard map.
$$\therefore \mathcal{E}(\rho) = H \rho H^{\dagger} = H \rho H\;.$$
Let $\Upsilon_{\mathcal{E}}$ be the Choi matrix. For this case, $d=2$.
($d$ is the dimension of the system on which this super-operator $\mathcal{E}$ acts.)
$$ \therefore\Upsilon_{\mathcal{E}} = \sum_{k,l=0}^{1,1} |k\rangle\langle l| \otimes \mathcal{E}|k\rangle \langle l| \,.$$
So you need to calculate
$$ \Upsilon_{\mathcal{E}} = \bigg( |0\rangle\langle 0| \otimes \mathcal{E} \big(|0\rangle \langle 0| \big)\bigg) + \bigg( |0\rangle\langle 1| \otimes \mathcal{E}\big(|0\rangle \langle 1| \big)\bigg) +\bigg( |1\rangle\langle 0| \otimes \mathcal{E}\big(|1\rangle \langle 0| \big)\bigg) +\bigg( |1\rangle\langle 1| \otimes \mathcal{E}\big(|1\rangle \langle 1| \big)\bigg) \,,$$
which is
$$ \Upsilon_{\mathcal{E}} = \bigg( |0\rangle\langle 0| \otimes |+\rangle \langle +| \bigg) + \bigg( |0\rangle\langle 1| \otimes |+\rangle \langle -| \bigg) +\bigg( |1\rangle\langle 0| \otimes |-\rangle \langle +| \bigg) +\bigg( |1\rangle\langle 1| \otimes |-\rangle \langle -| \bigg) \,.$$
In response to OP's comment to this answer:
How to get this equation for Choi Matrix?
As you said, we start with a maximally entangled bipartite state $ |\psi \rangle$, upto some normalization. If $\mathcal{E}$ is a $d^2 \times d^2$ operator, then each part of this bipartite state is of dimension $d$ i.e., Anciallas are of $d$ dimension, and systems is also of $d$ dimension. Then, we do nothing to the ancilla and apply the $\mathcal{E}$ process to your system.
$$ |\psi \rangle = \sum_{k=0}^{d-1} |k \rangle_A |k \rangle_S\,.$$
So let $\mathcal{M} = |\psi\rangle \langle \psi|$.
$$
\begin{align}
\mathcal{M} &= |\psi\rangle \langle \psi|\,,\\
&= \bigg(\sum_{k=0}^{d-1} |k \rangle_A |k \rangle_S \bigg)\bigg(\sum_{l=0}^{d-1} \langle l|_A \langle l|_S\bigg)\,,\\
&= \sum_{k=0}^{d-1}\sum_{l=0}^{d-1} \bigg(|k \rangle_A |k \rangle_S \langle l|_A \langle l|_S \bigg)\,,\\
&= \sum_{k,l=0}^{d-1,d-1} |k\rangle _A \langle l| \otimes |k\rangle _S \langle l|\,.
\end{align}
$$
So now, the Choi matrix is
$$ \Upsilon_{\mathcal{E}} = \big(\mathcal{I} \otimes \mathcal{E}\big) \mathcal{M}\;. $$
Simplifying the above expression:
$$
\begin{align}
\Upsilon_{\mathcal{E}} &= \big(\mathcal{I} \otimes \mathcal{E}\big) \mathcal{M}\;,\\
&= \big(\mathcal{I} \otimes \mathcal{E}\big) \bigg(\sum_{k,l=0}^{d-1,d-1} |k\rangle _A \langle l| \otimes |k\rangle _S \langle l| \bigg) \,,\\
&= \sum_{k,l=0}^{d-1,d-1} \big(\mathcal{I} \otimes \mathcal{E}\big) \bigg( |k\rangle _A \langle l| \otimes |k\rangle _S \langle l| \bigg)\,,\\
&= \sum_{k,l=0}^{d-1,d-1} \mathcal{I} \big(|k\rangle _A \langle l|\big) \otimes \mathcal{E} \big(|k\rangle _S \langle l| \big)\,,\\
&= \sum_{k,l=0}^{d-1,d-1} |k\rangle _A \langle l| \otimes \mathcal{E} \big(|k\rangle _S \langle l| \big)\,.
\end{align}
$$
And this is how you end up with the equation for the Choi matrix you have written.