First read about the standard representation of qubit systems of and the basics of bra-ket notation.
I had no problems translating $|00\rangle$ into $\begin{bmatrix}1 & 0
& 0 & 0\end{bmatrix}^T$ and $|11\rangle$ into $\begin{bmatrix}0 & 0
& 0 & 1\end{bmatrix}^T$ but I'm not exactly sure how do you reverse
the process in this example.
Cool. Then you should also be able to understand that $|00\rangle + |11\rangle \equiv \begin{bmatrix}1 & 0 & 0 & 0\end{bmatrix}^T + \begin{bmatrix}0 & 0 & 0 & 1\end{bmatrix}^T = \begin{bmatrix}1 & 0 & 0 & 1\end{bmatrix}^T$. Yes? Read on.
How exactly does the $\begin{bmatrix} 1 & 1 & 1 & -1 \end{bmatrix}^T$
translate into $|00\rangle + |01\rangle + |10\rangle - |11\rangle$
states?
The standard basis states of a $2$-qubit sytem $|00\rangle,|01\rangle,|10\rangle,|11\rangle$ i.e. standard basis elements of $\Bbb C^2\times \Bbb C^2$ can be mapped to the four $4\times 1$ column vectors $$\begin{bmatrix} 1 & 0 & 0 & 0 \end{bmatrix}^T, \begin{bmatrix} 0 & 1 & 0 & 0 \end{bmatrix}^T,\begin{bmatrix} 0 & 0 & 1 & 0 \end{bmatrix}^T \& \ \begin{bmatrix} 0 & 0 & 0 & 1 \end{bmatrix}^T.$$ This is essentially an isomorphism from $\Bbb C^2\times \Bbb C^2$ to $\Bbb R^4$.
You say that you already know the following mappings:
$$\begin{bmatrix} 1 & 0 & 0 & 0 \end{bmatrix}^T \to |00\rangle$$
$$\begin{bmatrix} 0 & 1 & 0 & 0 \end{bmatrix}^T \to |01\rangle$$
$$\begin{bmatrix} 0 & 0 & 1 & 0 \end{bmatrix}^T \to |10\rangle$$
$$\begin{bmatrix} 0 & 0 & 0 & 1 \end{bmatrix}^T \to |11\rangle$$
Now you simply need to expand the column vector $\begin{bmatrix} 1 & 1 & 1 & -1 \end{bmatrix}^T$ in terms of its basis elements, as follows:
$$\begin{bmatrix} 1 & 1 & 1 & -1 \end{bmatrix}^T$$ $$= \begin{bmatrix} 1 & 0 & 0 & 0 \end{bmatrix}^T + \begin{bmatrix} 0 & 1 & 0 & 0 \end{bmatrix}^T + \begin{bmatrix} 0 & 0 & 1 & 0 \end{bmatrix}^T + \begin{bmatrix} 0 & 0 & 0 & -1 \end{bmatrix}^T$$
$$= \begin{bmatrix} 1 & 0 & 0 & 0 \end{bmatrix}^T + \begin{bmatrix} 0 & 1 & 0 & 0 \end{bmatrix}^T + \begin{bmatrix} 0 & 0 & 1 & 0 \end{bmatrix}^T - \begin{bmatrix} 0 & 0 & 0 & 1 \end{bmatrix}^T$$
$$\implies \begin{bmatrix} 1 & 1 & 1 & -1 \end{bmatrix}^T \equiv |00\rangle + |01\rangle + |10\rangle - |11\rangle$$
In case you can't understand the last couple of steps, review Matrix addition. And you're done!
Note: $T$ stands for transpose.