In my lecture notes on quantum information processing my lecturer gives an example of composite systems as $|\phi\rangle=|0\rangle |0\rangle=|00\rangle$. I understand that if we have two qubits then its product state will be in 2n dimensional Hilbert space and I understand the 2 qubit state $|00\rangle$ to be represented in matrix representation as $\begin{pmatrix} 1 & 1 \\ 0 & 0 \end{pmatrix}$ (if that is wrong please do correct my misunderstanding though). My question is about the notation $|0\rangle|0\rangle=|00\rangle$, how can we calculate this with matrices on the left-hand side we have a 2 by 1 matrix multiplied by a 2 by 1 matrix which cannot be calculated. I thought perhaps it was a matter of direct products but my calculation led to an incorrect result there too.
Could anyone clarify this for me, please?
Edit: It occurred to me that I think I'm mistaken about the matrix representation of $|00\rangle$, I think it would make more sense to be $\begin{pmatrix} 1 \\ 0\\0\\0 \end{pmatrix}$ in which case the direct product does work and I should take the notation $|0\rangle|0\rangle$ to be a shorthand for the direct product not the multiplication of two matrices, is that correct?