In Watrous' Theory of Quantum Information, Example 7.25 discusses the Werner Twirling Channel:
$$\Xi(X) = \int (U \otimes U) X (U \otimes U)^* \mathrm{d}\eta(U)$$
where $\eta$ denotes the Haar measure and $X$ some density matrix. I understand that by their Theorem 7.15 one can conclude that
$$\Xi(X)\in \mathrm{span}\{1\otimes 1, W\} = \mathrm{span}\{\Pi_0,\Pi_1\}, $$
where $W$ is the SWAP operator, and $\Pi_0 = \frac{1}{2}1\otimes 1 + \frac{1}{2}W$, $\Pi_1 = \frac{1}{2}1\otimes 1 - \frac{1}{2}W$. Thus, the original channel can be written as a linear combination
$$\Xi(X) = \alpha(X) \Pi_0+ \beta(X) \Pi_1$$
or
$$\Xi(X) = \alpha'(X) 1 \otimes 1 + \beta'(X) W.$$
In the book they follow the first equation and determine the prefactors as
$$\alpha(X)=\frac{1}{\binom{n+1}{2}}\langle \Pi_0, \Xi(X)\rangle,\, \beta(X) = \frac{1}{\binom{n}{2}}\langle \Pi_1,\Xi(X) \rangle. \tag{*}$$
What I do not understand here, is how and why they include these binomial coefficients here? The inner product is clear of course, the problem is the binomial coefficient.
This problem interests me in particular because in arXiv:2207.14734 they use this identity of the Werner Twirling Channel in order to derive Equ. 17 to 18 (I adapted the notation slightly to fit the previous better):
$$\int (U|v\rangle \langle v| U^\dagger)^{\otimes 2} \mathrm{d}\eta(U)= \frac{1}{d(d+1)}(1 \otimes 1 + W). \tag{**}$$
Here, $d$ denotes the dimension of the spaces in which e.g. the unitary matrices (2-design) live.
What surprises me here, is that the prefactor ($\frac{1}{d(d+1)}$) is independent of $X=|v\rangle\langle v|$. How can I arrive at this prefactor? In my notes I got different results.
Long story short, I have two questions:
Where do the binomial coefficients come from in $(*)$?
Is there some trick to think about when I want to apply this result to arrive at $(**)$?