How does applying Z gate to $|0\rangle$ change the phase of other states during reflection about $|s\rangle$ in Grover algorithm in Qiskit textbook

I am trying to understand the Reflection Gate - Us explained for 2 qubits in the qiskit textbook. In the explanation it is mentioned that first Hadamard gate is applied to change the state $$|s\rangle$$ to $$|0\rangle$$ then a circuit adds negative phase to all the states orthogonal to $$|s\rangle$$ and this is done by applying 2 $$Z$$ (one each on both the qubits) gates followed by a controlled $$Z$$. I am confused about this because once $$|s\rangle$$ goes to $$|0\rangle$$ there won't be any superposition so $$Z$$ gates won't do anything at all because the effect of $$Z$$ gates on computational basis is to change $$|1\rangle$$ to $$-|1\rangle$$. Can someone please explain. This question is different from other questions asked so please do not link it to other questions.

In a nutshell: The key fact to remember is that what you called the reflection gate is only applied after the oracle. Therefore the state is not $$|s\rangle$$ anymore.

To show in more detail what's going on we can calculate a concrete example. In general, Grover's algorithm apply the Grover operator $$Q$$ defined as $$Q = H^{\otimes n}S_0 H^{\otimes 2} S_f$$ where $$H$$ is the Hadamard gate, $$S_0 = 2|0\rangle^{\otimes n}\langle 0|^{\otimes n} - \mathbb I$$ is a reflection about the $$|0\rangle^{\otimes n}$$ state and $$S_f$$ is the oracle. Sometimes we group the first three operations and call it "diffusion" because it equals a reflection about the maximally superposed state: $$Q = S_{+} S_f$$ with the diffusion operator $$S_+ = 2|+\rangle^{\otimes n}\langle +|^{\otimes n} - \mathbb I$$.
Now, in the standard formulation of Grover's algorithm we initialize a maximally superposed state and apply $$Q$$ a specific number of times $$p$$ to amplify the amplitude of the solution bitstring: $$Q^p H^{\otimes n} |0\rangle^{\otimes n}.$$ If you know the number of solutions you can calculate $$p$$, otherwise we usually apply different powers of $$Q$$, measure, and check if the output is a solution. Sidenote: you can also use different operations than $$H^{\otimes n}$$ to for the general amplitude amplification algorithm.