An ansatz circuit is a parameterized circuit, say $V(\theta)$ where $\theta$ are a set of parameters, used to prepare a trial state for your problem:
|\Psi(\theta)\rangle = V(\theta)|0\rangle
In a variational algorithm, such as VQE, the trial state encodes your solution and is iteratively updated until some termination criterion is met.
|\Psi(\theta_0)\rangle \rightarrow |\Psi(\theta_1)\rangle \rightarrow \dots \rightarrow |\Psi(\theta_n)\rangle
Therefore the first question you must ask when looking for an ansatz is: Can the trial state prepared by my ansatz circuit encode my solution?
For example: Does your solution contain complex amplitudes? If yes, you need a circuit that contains complex amplitudes (such as
EfficientSU2). If no, you could use one that has only real amplitudes (such as
Apart from that, I think we can distinguish in two different categories of ansatz circuits: physically motivated ones and heuristic ones.
Physically motivated ansatz circuits are based on some knowledge of the problem we want to solve. For example the UCCSD ansatz prepares a state where tuning the parameters turns excitations on and off. A potential drawback here is that the circuits can get massive! Go ahead and check out the size of a UCCSD ansatz. For the order of 10 parameters your circuit can already have 1000s of gates. That's not in reach of today's hardware and cannot be run meaningfully on an actual quantum computer.
Heuristically motivated ansatz circuits, are essentially circuit that we tested and they turned out to work well. An interesting class are hardware efficient circuits (which usually are circuits with 1- and 2-qubit gates) which we can implement efficiently on hardware.
EfficientSU2 also falls into this category.
Then there are mixtures between these circuits. For instance, Qiskit's
ExcitationPreserving circuit prepares a trial wave function, that preserves the particle numbers of you solve a molecular ground state calculation and used a Jordan-Wigner mapping to get the qubit operator.
This notebook, among other things, discusses this topic.